If your For You Page has ever served you a Princess Polly haul video, you already know the brand. The Australian label built its whole reputation online, and for years the only way to shop it was through a screen. Now it has a real fitting room, and it’s at Easton.
Princess Polly’s Easton Town Center store is the brand’s first-ever Ohio location. It’s also one of only 13 Princess Polly stores in the entire United States, which makes Columbus part of a pretty small club. For a brand this big on social media, that scarcity is part of the appeal.
Why This Store Is a Bigger Deal Than It Looks
Princess Polly built its following almost entirely on TikTok and Instagram, where its going-out tops, denim, and Y2K-leaning pieces show up constantly in try-on hauls and outfit inspo videos. Despite that massive online presence, the brand has kept its physical footprint tiny on purpose, opening stores gradually in major shopping destinations across the country.
It’s so rare, Columbus is the only location in the entire state of Ohio that has a Princess Polly storefront.
That makes Easton’s location genuinely unique. Shoppers in most U.S. cities still can’t try Princess Polly on in person, yet us Central Ohioans can.
What to Expect Inside
Expect the same aesthetic that made Princess Polly a Gen Z staple online: trend-driven going-out pieces, swimwear, denim, and accessories at accessible price points. The in-store experience lets shoppers finally do what online shopping can’t, which is try before you buy and skip the guessing game on sizing and fit.
The store sits inside Easton Town Center, so it’s an easy stop to pair with a full day of shopping, food, and people-watching in one of Columbus’s busiest retail districts.
More Stores Are Coming, Just Not Here Yet
Princess Polly’s parent company has leases signed for several more U.S. stores opening through 2026 and into 2027, expanding into new markets like Texas and Minnesota. For now, though, Central Ohio has one of the only storefronts in the country, and that’s worth a trip on its own.
Ready to see it for yourself? Head to Easton Town Center and check Princess Polly’s current hours before you go, since mall retail hours can shift seasonally.
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